Azzaro Fashion show
How can a service provider optimize the video coverage of a fashion show ?
Organizing a fashion show to present the new collection is a strong moment for a designer. It is the moment to reveal clothes which have required many months of work. The timing must be perfect, all the fashion high society is present, the media flock to the event and the slightest misshap would have heavy consequences for the reputation of the fashion house.
For its Haute Couture show 2014, fashion house Loris Azarro, absent from the catwalks for 30 years, organized an exclusive show which marked a turning point in the history of the company.
The video coverage of the presentations are given to television networks and streamed over the Internet, it is therefore essential to have high quality video to make the largest possible audience discover the new collection as if they were there. Particular attention is therefore given towards achieving maximum production quality during the show because once it's over, only the recordings will remain for TV broadcast, the internet and social networks.
The service provider in charge of the broadcast must be capable of shooting with several cameras, have artistic sense to enhance the collection but also the work of the designer to create a "Wow !" effect and make the fashion house's comeback a true success.
ADVICE AND GUIDANCE
Agency VIDI contacted VIDELIO - Events for the Azzaro 2014 fashion show presentation giving us the entire responsability for technical coverage of the event.
Managed from beginning to end by VIDELIO - Events's production team, coverage of the show required an important technical infrastructure : placing a camera atop a 7.5 meter crane, installing 5 additional cameras in the hall and next to the catwalk, backstage monitoring…
The revival of the high-end fashion line for Azzaro is a new milestone in the history of the fashion house. The recent presentation illustrates its ambition to develop the high-fashion branch of activity and to position itself as an influent player in the industry.
By selecting an audiovisual events expert such as VIDELIO - Events, agency VIDI benefitted by having a single partner for the entire operation and a dedicated team who worked for weeks on the project before the show. On the day of the event, everything went smoothly, the fashion show was superb and unsurprisingly, the media relayed a lot of footage of the Azzaro Haute Couture presentation thus heralding a great comeback after 30 years of absence.